Why the Gen Z Stare Belongs in the Stockroom

If you’ve spent any time on TikTok or Instagram lately, you’ve probably seen the viral “Gen Z stare.” It’s that blank, almost confrontational look: expressionless, disengaged, and just a little bit rude. Funny on the internet? Absolutely. But in the workplace, especially in customer-facing roles, that stare can send the wrong message.

At Rise & Shine Talent Partners, we believe personality is just as important as skill when it comes to matching candidates with the right role. Not every employee is meant to be at the front desk, greeting clients, or handling delicate conversations with customers. Some thrive in back-room operations, stocking inventory, analyzing data, or working independently with headphones on. And that’s okay.

The mistake many companies make is placing employees in roles where their natural demeanor clashes with the demands of the job. A flat, disengaged presence at the front desk can unintentionally communicate disinterest, or worse, disrespect. But put that same person in a role that minimizes direct client interaction, and they might excel.

That’s where smart recruiting comes in. Our job is to help companies not just fill positions, but fill them strategically. We focus on identifying candidates who bring warmth, positivity, and professionalism to customer-facing roles, while also recognizing that other candidates may be better suited for behind-the-scenes work.

Because at the end of the day, hiring isn’t just about filling seats, it’s about matching personalities with positions. When that alignment happens, customers feel welcomed, teams run smoothly, and businesses shine.

So, the next time you catch the “Gen Z stare,” remember: it’s not about judging, it’s about placing people where they’ll succeed. And that’s exactly what we do best.